Functionality and usability

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If you want to make your corporate resource comfortable for visitors, understandable and convenient, then you should opt for a unique website design. The designer will structure your content the way you want it, and the website will evoke only positive emotions in the user.

Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

Over the past 7 years, we have conducted healthcare email list over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

Download for free and implement today:


Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
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Create a positive impression
Positive impression

As the great Coco Chanel said, no one gets a second chance to make a first impression.

It is the design that creates this impression, if we are talking about the web. It is not easy to achieve that the user has only pleasant emotions when visiting the site for the first time, but it is very important. After all, if, for example, the site of a store is made clumsily and haphazardly, it will cause mistrust in potential buyers, and they will hardly want to buy anything there.

How does an ordinary user get to websites? They type a keyword into a search engine (for example, “web studio”) and receive a list of links to websites, which they then click on, quickly studying each resource. They leave some sites immediately. This happens when:

The page takes a very long time to load (no one will wait for the loading to finish).

The design of the site is simply terrible (it’s disgusting to look at the site, let alone order something from it).

The design is too beautiful or dynamic: everything shimmers, moves and sparkles, but it is unclear how to go to the catalog or find the company's contact information.

The site is based on an old primitive template and evokes associations with the early 2000s. Is this company still alive if its site hasn't been updated for so long? Too many unanswered questions...

Having filtered out such sites, the client stops at 2-3 interesting ones and becomes familiar with their content in detail.

It is obvious that any company strives to ensure that its website is always among them.

Reliability and reputation
An expensive, luxurious website with a unique design is a way to show your superiority over competing firms. Potential partners and customers immediately understand that your firm is a solid, stable and successful organization.