Storytelling | What it is, how to apply it and examples in Marketing

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The English term already gives us some clues, and from it we can deduce that Storytelling is based on telling a story. The “Once upon a time…” of a life, applied to the business world and especially to the digital environment.

Storytelling is a communication technique that involves capturing your audience's attention through a story. Its goal is to generate engagement, facilitate brand recall and, ultimately, create lasting links.

This technique can be applied to any context, not just business. We often use storytelling in lectures, political speeches, job interviews, etc., or even in our daily lives when we are discussing a topic with someone. Using narrative to weave a story that connects emotionally with the people you are addressing, making them feel identified with you and conveying your values, is a guarantee of success.

People will forget what you said, people will forget what you did, but they will never forget how you made them feel.

We can consider Storytelling to be a form of content marketing that is based on telling stories about a brand and its products. To be effective, these stories must have some fundamental characteristics:

They reflect the values ​​and essence of the brand . Storytelling is a fundamental qatar whatsapp data part of branding and, as such, it has to be an echo of the brand’s messages. It’s not just about telling a story that sticks, but it has to be consistent with the rest of our marketing.
They appeal to emotions . The power of the stories they qatar whatsapp data sell is that they go beyond just advertising. In an environment totally saturated with advertising, storytelling stands out because it creates an emotional impact. This impact can involve laughter, tenderness, unity, inspiration… but what it cannot do is leave the viewer or reader indifferent.
They are not promotional . The stories they sell do so, paradoxically, without directly talking about the virtues of a brand or product (and in many cases, without even showing it). Within our marketing, we have to differentiate very clearly between promotional content (for example, an email with discounts on Black Friday) and stories, which seek a more subtle and long-term impact.
Telling good stories to our audience requires more effort than launching promotional messages or creating articles like lists or tutorials. We may think that the investment is not worth it, but the truth is that Storytelling can bring unique benefits to brands:

Stories are great for simplifying abstract concepts and complex messages . When trying to understand a new idea, it’s normal to feel confused, but stories can help us. For example, you probably remember a time when your math teacher explained a new concept to you using a real-life example. Well, the same goes for new products and corporate stories. If you explain a new technology product through a story focused on its benefits, users will quickly understand what it’s all about.
Stories bring people together . Stories have universal themes and characters, such as heartbreak, the hero who defeats the dragon, or the person who triumphs despite adversity. A good story, therefore, makes many different people feel the same way at the same time and can help you build a community around your brand.
Stories inspire and motivate . Storytelling makes brands feel transparent and authentic, and helps consumers connect with them. By appealing to people’s emotions, stories can improve brand loyalty and ultimately drive users to take action. Sometimes, what you need to win over users isn’t a complex, special effects-filled plot, but simply telling the real stories of the people who work for your brand. This article lists your favorite at super low prices. Choose from same-day delivery, https://www.fakewatch.is/product-catego ... le/rm-035/ drive-up delivery, or order pickup.


What is Storytelling for in your business: 5 advantages
This communication technique, which is not only cheap but also very simple to apply, has many advantages in terms of brand positioning. Check out these 5!



Helps you capture your audience's attention
As a consumer, you will know that we receive a lot of commercial impacts every day. Through social networks, blogs that you frequently visit, newsletters that you subscribe to, offline advertising, etc. Therefore, it is increasingly difficult to hook the user and make them pay attention to you.

That little voice in your head that says, “I don’t want to waste any more time on advertising” can be transformed into “What’s this all about?” or “Maybe I’m interested” if you use a story to capture their interest.

What Storytelling does is break down the resistance users have in listening to you.



Gender engagement
Knowing who is behind the brand, how the idea came about, sharing the day-to-day lives of its employees, making the public participate in product decisions… All of this generates much more interaction than any type of purely commercial content.

Storytelling allows you to create a connection with your audience that would otherwise remain very difficult to achieve. Through a real story in which others can see their same values ​​reflected is how you get them to emotionally engage with your brand.

This means that even if your competitors sell their product cheaper than yours, they will choose you because they identify with you more.



Increase brand loyalty
This is another of the great advantages of Storytelling, which is closely related to the previous point. It is not easy to build a long-term relationship with a customer, especially today when price wars exist in all sectors. But there are many other factors that might make someone decide to buy from you: you offer a very good after-sales service, you work with local producers, you sell environmentally friendly products…

Your differentiating elements are those that you have to explore through Storytelling, as they are what will make you build a solid relationship with your audience.



Facilitates memory
Think about it with an example. You’re unlikely to remember the number of customers a company has if they just tell you the number. After a while, or even a few minutes, that memory will fade.

Now, if an entire company is established around 10,000 customers, and the company starts telling stories about that, surely the number will stick with you.

It’s much easier for our brains to remember something that’s associated with an emotion than numbers or raw data that we can’t link to any experience. Hence the importance of storytelling.