Hence the example above, that is, brands, partners and code number of philippines sponsors who want to promote themselves of a certain company by paying for the space, but also publishers who will no longer be able to show ads on their portals and will have to create "closed" environments so that readers log in to create deeper relationships. In this way it will be possible to show contextualized ads, in line with the needs and requirements of the user.
The cookieless scenario
During 2023, Google Chrome will also stop collecting data through third-party cookies, joining the already numerous browsers that, with the aim and "under the shield" of the desire to respect the privacy of their users, have decided to take control of access to third-party data. If we add to this the problems seen during 2021 with Apple's update to iOS 14 , for advertisers and remarketing, really hard times are ahead.