The higher your EAT, the higher your dominance in search rankings. It means your website is up to par. You are not bypassing Google’s quality standards and cleverly using SEO to get to the top. EAT can boost your SEO and keep you on top of digital customer experience trends in the following ways:
Quality information means users spend more time on your website, which thailand boy telegram is an important metric for search engine rankings.
Users recognize websites that offer value in terms of content, which drives brand visibility and increases traffic.
Users share your content across the Internet, which increases backlinks, visibility, traffic, and mentions.
How is the EAT assessed?
There is no such thing as an EAT score or algorithm. The framework helps inform and provide human input to Google’s ranking algorithm. The 10,000 quality raters keep the system in check and make sure it prioritizes high-quality content. A quality rater does not need to evaluate your website’s EAT. That’s not how websites are ranked.
What is important is that in the grand scheme of search engine rankings, EAT plays a vital role because the algorithm is continually being improved to recognize sites with better EAT.
There are many signals related to expertise, authority, and trustworthiness that Google measures. These ranking factors include:
Author Reputation
Backlinks from trusted websites
An SSL certificate
A professional web design
Few typos
Niche-relevant content
Some relevant old content
A real domain name
Presence on social networks
Website domain names are especially important, especially for search engine visibility. works for almost everyone, but if you are in academia, .edu would be more appropriate. If you are in artificial intelligence, .ai would be more suitable according to the definition of an ai domain .
How is EAT evaluated?](image5.png) (Source: pixabay )
Now that we’ve outlined the implications of ignoring Google’s EAT, let’s dive into some ways you can improve and demonstrate EAT with your website.
Hire experts
If you want to have expertise in any topic you are publishing information about, you need to hire an expert. Let’s say you are writing about virtual law or maybe a paperless law firm , it is best to have a lawyer share their knowledge. When articles are attributed to people who know the topic, people and Google favor it.
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Once you have the expert on board, focus on your niche. Don’t write content just for SEO to take advantage of high-volume keywords and gain traffic. This traffic will be useless to you, so stay in your lane. Focusing on a niche helps you develop a personal brand that will soon become your identity. It creates an image based on authority and makes people want to share your content.
Some of the best practices you should follow when publishing content written by experts are:
Include the author's bio, detailing their qualifications. Add an image along with their knowledge test and links to their social media profile.
Cite the author's certifications and memberships. These badges are meant for bragging rights and are true indicators of authority.
Have a page on your website with biographies of all of your authors and your leadership team. It helps build trust in your website by letting people know that it's run by people who know what they're doing.
Acquire a Wikipedia page. Although it is a difficult task, the QRG guidelines ask raters to look at Wikipedia to establish authority. Having the author on Wikipedia or even getting a Wikipedia mention can help a lot.
Getting backlinks
[Backlinks (/backlink-checker/) are the foundation of good SEO. Links mean that people are talking about you. They also indicate that people find your information valuable enough to share it, and are therefore indicators of authority. A portfolio of natural backlinks can do wonders for your EAT.