The service has two main functions

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It is possible to download reports on the received data in XLS format and receive notifications about them by email.

You can register for the service with a Facebook account. You will also need to fill out a questionnaire and sign an agreement (these are the new requirements of the GDPR). Free functionality includes using 1 account, receiving 100 mentions and a report for a week, as well as sending detailed analysis and notifications to email.

For those interested in receiving more data, there are 3 paid tariffs for social monitoring. The cheapest one costs $14.9 per month. It is possible to use a personal price list.

Antidogs
This free service will help you figure out the number of so-called "dogs" (deleted user pages) in competitors' communities organized in the VKontakte network. If there are many "dogs", you can assume that the community's subscribers are being cheated. Antidogs will determine the percentage of deleted pages and tell you how much this value is acceptable.


It is worth mentioning tools that combine several of the above functions, as well as those that are not similar to any of the previously mentioned categories. They can also be useful when tracking competitors' behavior.

Advsё
This service can provide statistics on search advertising in Yandex and Google. With its help, you will find competitors' sites, see for which queries their advertising is displayed, determine the number of impressions and clicks, identify effective and ineffective keywords in queries, etc.


Search for competitors (generates a list of competitors based on entered keywords).

Search for queries for which competitors' ads physicians email list are visible (helps identify the most popular queries for specific sites).

There is no fee for the basic functions of the service. If you need full access to all reports and services of Advse, it makes sense to pay for an annual subscription - 1,500 rubles.

Marketing Grader
Useful Resources for Analyzing Competitor Sites_Marketing Grader

With this free service you will get an overall site assessment and a detailed analysis (page size, its requests, loading speed, traffic volume from mobile devices, SEO characteristics: headings, meta description, etc.).

You don't need to register on Marketing Grader. To get a report on the functioning of the site, assessing its strengths and weaknesses, just enter the URL in the search bar on the landing page.

Read also!

"Competitor Analysis: Methodologies, Preparation, Stages"
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SEMrush
SEMrush is considered one of the most popular Internet marketing services. The number of its users is about 800 thousand. Among them are world-famous companies, such as Forbes, PayPal, Hyatt, Philips.

With this service you will find the most popular anchor texts, determine the number of follow and nofollow links, clicks on links and types of backlinks.

Service capabilities:

search by keys;

backlink detection;

finding low frequency words;

search for competitors in social networks with determination of their rating in search engines;

search for advertising.

The service functionality becomes available after registration.

SEMrush offers three paid plans starting at $99.95. They differ in the number of:

daily reports and information in each of them;

projects;

keywords to track;

pages that can be scanned;

profiles on social networks.

Other useful resources for analyzing competitor sites

Source: shutterstock.com

Subscribers to the most expensive versions will be provided with branded reports in PDF format, “historical information”, etc.