Employee photos create trust and give the company a face. Use the "About us" site and the "Team page" to present your visitors with a friendly image of you. We even go so far as to integrate selected employees with a short profile into our landing pages. Potential customers then know straight away who they will be working with at our company.
employee photos
7. Customer testimonials
People like to follow the recommendations and opinions of other people. create credibility. And that increases conversion!
So ask selected customers for a two to three belize whatsapp data sentence statement. Integrate the statement into the landing page along with a customer photo and the name and job title. Below is a customer statement that we use on a landing page:
customer testimonials
8. Customer references
Customer testimonials give a company credibility, even more so when they are well-known customers. While we only display the logos of our top customers on the landing pages, we describe in detail on our company page how we have helped our customers solve their problems. This allows us to demonstrate our expertise to potential customers.
customer references
9. Trust Elements
Trust elements such as certificates, awards and seals of approval are an effective way to increase the willingness of website visitors to convert. If possible, trust elements should be placed multiple times on the page. Not only on the homepage and landing pages, but also in the footer or header.
awards
10. Forms
It is highly recommended that forms be as streamlined as possible. Only ask for information that you absolutely need. The more information the user has to fill out, the less likely they are to submit the form.
Use the form to make an attractive and clearly understandable promise of service to the user. The interested party must be able to clearly understand what they will receive if they fill out the form and what benefits they will gain from doing so.
Including an employee photo in forms can also create additional familiarity and demonstrably increase the conversion rate. But be sure to use real employee photos and don't make the mistake of using stock photos. Most users will recognize this straight away. The effect would then be negative.