The broader your position, the more arbitrary your external image and marketing will be. But if you are arbitrary, you will not be different from others and will not be remembered.
However, if you have a very detailed target group description, you know exactly how you want to address these customers. You don't want to address "everyone", but rather the customers who are a good fit for you, who you enjoy working for because you can make them into satisfied customers.
A persona is always a section of a bahrain telegram screening larger target group.
When you create a persona, you imagine a human being of flesh and blood.
A little tip: If you have a favorite customer, just take her and write down as much as you know about her. This way, the "gray mass" of your target group suddenly gets a face - and character.
In my post on creating an editorial calendar , I pointed out that you should develop one or more personas before writing a blog post. If you read on, you will find out why this is important.
Why can multiple personas be useful?
If our florist Uta wants to revise her product range and blog about it, it is a good idea for her to create several personas.