They are landing pages but with a different objective than the previous ones. Here, in fact, you sell. The sales page can be long or short to the point of being compressed in the above the fold , it can have images and videos or just text: it all depends on the aforementioned tests. But its purpose is to create an immediate, direct conversion, without intermediaries. Almost needless to say, here optimization is central.
Why create a landing page?
What is the reason that drives you to contact an agency or an expert to create a landing page? Simple, you want to sell more or find new customers online . But these are the maximum motivations, those that move the upper echelons. A professional must go to the bottom and analyze the intermediate points. When you ask yourself why create a landing page, the steps to face are always complex.
Increase conversions with landing pages
This should be the first push to create a landing page. The resources australia email list in question, in fact, are designed to improve conversions and obtain good results. Compared to other web pages , in fact, they have very specific structural characteristics that improve results. Some examples?
A subtitle that dialogues with the first section.
Text capable of highlighting the advantages.
Testimonials that certify the quality of the work.
Inviting and effective call to action.
Above the fold button to capture clicks.
Navigation links to reach the sections.
An effective visual to attract the attention of the public.
A good balance before scrolling down.
As you can see from the image, having a landing page to push your services can be a solution to implement a series of essential steps. Such as reviews that leverage social proof and calls to action accompanied by elements that focus on scarcity.
Anatomy of a Landing Page - Mirko Ciesco
Anatomy of a landing page. Source www.formstack.com .
One of the central doubts in this case: should the main navigation be placed on the landing pages? The rule is that all non-essential links should be removed. But it is also true that the header of a site - complete with logo and payoff - gives credibility and security. So, generally speaking, I leave this element.