We don't pretend: we love going to Boston, the city of MIT and Harvard, of inbound, of the Celtics and of our technological partner Hubspot , with the same passion in mind: to pursue our mission of helping businesses here and elsewhere increase their revenues.
This year again, Inbound 2024 is sold out ! Around 25,000 marketing, customer relations and sales professionals from around the world will once again rush to the great mass of our professions.
So why are we going "again"? At least 6 good reasons:
"The best or nothing"
Training ourselves (and keeping ourselves informed) is a sine qua non condition for staying in the game, as the younger generations say.
Technologies and tools are evolving at an unprecedented speed. Methods too. What was valid a few years ago is no longer necessarily so. In the meantime, health and energy crises, the generalization of teleworking, AI and its tools have all passed through.
Our specialties and our offers are also america cell phone number list expanding: when MMIO was created in 2015, we only offered a range of marketing services (sites, acquisition strategies, SEA/SEO, content marketing, persona workshops , etc.) around marketing automation.
Then, step by step, we added the other bricks to follow the entire customer cycle, from acquisition to loyalty , including sales and customer service , in a logic of revenue operations .
This is how, naturally, CRM tools , customer relations ( ticketing , knowledge base , chatbot , etc.), automated sales processes (sales automation, electronic quotes and contracts , etc.), IS integrations (native or via API ) have come to expand the range of services.
In short, even if our team is continually obtaining new certifications, this does not guarantee that it is ready to face the challenges that arise. Techniques change rapidly and it is essential to keep them at the state of the art to face new challenges.
"We love Inbound"
Since 2015, when we invested in the Inbound methodology , we have been fully committed to the development of this acquisition method .
First of all, by focusing on Inbound for ourselves, because it remains very suitable for the demanding, informed and digitalized customer in their purchasing journey.
Then, we strengthened our team and expanded our publisher partnerships ( Pennylane , Leadinfo , Oneflow , Pandadoc , Surfe , Ringover, Aircall, etc.) to become one of the leading agencies in France in the discipline, while calmly continuing to conquer new territories and sectors (Automotive, IT, SaaS, Real Estate, Finance & Insurance, Construction & Building, etc.).