Mailigen wasn’t satisfied with the results so they wanted to try once by using behavioral segmentation technique. those who haven’t responded previously by changing the subject line to be more compelling “Send emails with awesome symbols in subject”. They kept the content of the email same but tweaked the subject line.Mailigen
Results Achieved
The response achieved by Mailigen was great. At mailing address example philippines first, they had only 20.5% open rate but at second time their strategy worked for them. Around 8.6 percent subscribers who have not responded at first time actually responded at second time. The same email generated around 29.1 percent open rate just by changing the subject line and implementing the behavioral strategy.
Now, most of the companies follow this strategy for the marketing of their brand, product or services. The implementation of the strategy has proved that how behavioral strategy plays an important role in email marketing and how one can grab the attention of their customers.
Learning
Email marketing is a very cost effective procedure and is customizable. It allows businesses to connect with their subscribers in a more personal way. Email marketing is measurable and it helps businesses to keep the track of real time results of their campaigns. Businesses can easily distinguish their customers and can reach to them anytime and anywhere.
It is an interactive procedure businesses can initiate campaigns by using videos, graphics, game etc. and it is also easily shareable from one person to another. Email marketing is not restricted by the traditional timings.It also provides subscribers the option of opt in and opt out which helps businesses to shortlist their prospects. Email marketing allows us to personalize the mails and target the subscribers personally.
Mailigen has showed how the implementation of a simple strategy can work for the businesses and help them generate leads and results of their campaigns. By collecting the beha