What was unique about Tsuchiya's approach was that he "identified areas phone number data where improvement would have a big impact, checked competing sites and his own site, and then proceeded with the analysis."
This session was a valuable experience for the participants, as they were able to see a demonstration of the analysis methods used by professional access analysts. First, in response to the question, "What is access analysis?", which has in common the idea of improving the shortcomings of a website and improving the user experience, Ogawa replied, "Analysis is about moving people's emotions," while Tsuchiya replied, "Analysis is about finding the focus of attention." It was very informative to hear their respective views on analysis.
This session made us realize that improving a site based on access analysis is merely one means to increase sales, that site improvement is not everything, and that depending on the situation it is also important to look at things other than site improvement.
The 2nd Day of the first Digital Kannazuki - Operations Part - was focused on the field of programmatic advertising, and we were able to hear the "real voices" of players on the front lines, including their thoughts and feelings, making it an event that we were truly glad to have attended.
Due to unforeseen circumstances I was unable to participate in the tactical part on the first day, which is a real shame.
We look forward to the next Digital Kannazuki, a digital marketing event originating from Kyushu!