Social commerce is changing the notion of online sales and the use of social networks, both by companies and users. Brands are no longer using social media just for content marketing and to increase their reach, but also to sell more directly and capitalize on consumers' buying impulses.
In the first part of our survey on consumer behavior on social networks, we analyzed the usage habits of 1004 German consumers on these platforms. In the second part, we look at which social media channels different generations shop on and which content on social media motivates them to buy. A complete methodology of this study can be found at the end of the article.
Social selling primarily focuses on building relationships with potential customers spain telegram data by engaging users on social media. Social selling therefore refers to the use of social media platforms to market a brand (which indirectly leads to sales). In social selling, a campaign using a hashtag, contest, influencer, etc. could raise awareness of the product and increase brand awareness, and as a result, lead to sales. The ultimate purchase is completed by sending customers to an external website, usually the brand's website or marketplace, to pay.