Online reputation management checklist

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What's happening is that, for the first time since commerce has existed, brands are deliberately designing experiences to be consumed by their customers, because they know that's what they value most.

And thus was born what we call customer experience management , which today has become one of the two major trends in the business arena today (the other being digital transformation).

Therefore, when we talk about customer experience, we are talking about a way of generating value and results, that is, a new discipline that seeks to strategically align all of the company's efforts to produce a memorable experience for the customer.

A discipline that generates loyalty, recommendations and portfolio share.

Hence its importance.



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What are the most common points of confusion regarding customer netherlands phone number list experience?
Customer experience is still a nascent discipline.

Although its principles were formulated in the late nineties, it did not begin to take shape as an area of ​​knowledge until just a few years ago.

That is why it is often confused with other concepts.

One of the most common mistakes is confusing customer experience with quality assurance, or considering customer experience as one more step towards excellence.