At this stage, the commercial objectives and B2B performance objectives must be identified , in order to create a convergence with them. Based on this, the digital media that, accompanied by targeted communication, will help to meet these objectives are chosen. At this point, it will be essential to define the KPIs, which will measure the performance of the efforts made.
We share with you some examples of laos country code and mobile number B2B business objectives:
Positioning: This type of objective seeks to place the company in the mindset of potential customers and thus have a privileged position compared to its competitors.
Volume: This is aimed at increasing the amount of products or services sold possible.
Loyalty: This objective is focused on those companies that are already clients. The aim is to strengthen the current portfolio and thus maintain them by improving service, promotions, discounts, etc.
Profitability: focuses on a relationship between efforts and results. It seeks to improve the benefits that the company is obtaining.
Market share: It is designed to penetrate more specific markets or audiences, thereby obtaining certain advantages over the competition.
There is also the SMART methodology , which will help you define your objectives in an optimal way, since it is necessary that they are clear, specific and measurable. This technique is based on the following criteria:
Specific: A goal should refer to a concrete and tangible achievement.
Measurable: What measurement tools will be used to determine whether the objective has been achieved?
Achievable: It is essential that the objectives present a realistic challenge.
Relevant: Objectives should be related to the company's overall goals and show a clear correlation.
Definition of B2B business objectives
-
- Posts: 1
- Joined: Mon Dec 23, 2024 3:24 am