How to use engagement rate in your marketing strategy?

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Constant monitoring of the effectiveness of marketing activities is the key to success for many modern enterprises. Knowing which methods bring the expected results, you can comprehensively optimize your promotion strategy by implementing effective solutions and abandoning unprofitable practices. An excellent way to analyze effectiveness is to track the level of involvement.

What is engagement level?
Despite the dynamic technological progress, many Senegal cell phone number list entrepreneurs still ask themselves, what is the engagement rate ? This is a commonly used indicator of the effectiveness of a marketing campaign. It shows the user's engagement with the content presented to them, taking into account such aspects as likes, reposts or comments.

There are many conflicting opinions about the engagement rate. Some believe that it is worth basing your marketing strategy on, while others argue that it is unnecessary to consider its value in an advertising campaign. But engagement is one of the most important aspects of any advertising plan. Therefore, it is worth analyzing the effectiveness of the actions taken on an ongoing basis, measuring various indicators at the same time. One of them is the level of engagement.