Well managed, it can end up convincing customers with doubts, generating trust.
8 tips for a perfect FAQ page
Here are 8 tips for designing an ideal FAQ page :
Collect the information that your customers give you.
Organize the information well.
Write the texts on your FAQ page with your customers in mind.
Create a visually appealing structure.
Includes a search engine.
Make it social.
Leave room for feedback.
Harness its power for SEO.
Let's go over them in detail.
1.- Collect the information that your clients russia phone number list give you
The FAQ page should answer your customers' questions. This may seem obvious, but it is not.
They are often used to talk about the frequent customer rewards program or other service-related topics that the company wants to highlight… but that no one has ever asked about.
Good information is at customer touchpoints.
People who deal with the customer (sales department, counter, customer service, etc.) have the most valuable information about this.
To ensure that no point is forgotten, establish a system that allows the staff involved to record each of the queries they receive.
You may be in for a surprise: in addition to specifying which questions you need to answer on your FAQ page, you may discover that there are some recurring requests from your customers that your product doesn't satisfy.
It's also a good idea to take a look at what your competition is doing, especially if you're just starting out and your customer service department doesn't have a great track record.
Use your competitors' information to get an idea of the most common questions your customers ask. You can differentiate yourself by improving your answers!
2.-
Once you know the most common questions your customers ask, create a list of potential common questions for your page, grouping them by topic and category.
Within each category, the logical order is to put the most frequent ones first and then the most specific ones.
Don't overload the page!
Include the topics that generate doubts among your users… and only those.
Organize the information well
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