Franchising: Strategies to Achieve Results

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Finding your own differentiating idea is the basis from which the concept of brand positioning comes to life, extensively discussed by Jack Trout and Al Ries in several of their books on marketing. Here on our blog I have already given you several suggestions on how to build a brand and I have talked to you about how to differentiate yourself from the competition.

Today I want to delve deeper into brand positioning with you and explain how NumeroVerde800® can help you get the positioning you want, conquering people's hearts and chinese overseas america data minds. Brand positioning : what are we talking about? Brand positioning or brand positioning is a set of marketing strategies implemented to communicate your services or products to your target audience and make your company unique and memorable.


In simpler words, all those actions that help your company to position itself first in the minds of people in your market niche. Let me give you some practical examples. If I mention Ferrari, what do you think of? Surely, a beautiful, very expensive red sports car will come to mind. And if I mention Fiat or Mercedes? In the first case, you will surely be thinking of a cheap small car; in the second, instead, of an elegant and luxurious car. Now, all these brands have built a very precise positioning strategy, based on one of the most important factors for creating a brand reputation , namely coherence: Ferrari does not build small cars, nor will you ever find a luxury Fiat.