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In recent years, the advent of instant messaging applications such as WhatsApp has revolutionized the way people communicate, both personally and professionally. This platform has also become a key communication channel for companies that are constantly looking for innovative ways to improve the customer experience. The call center sector is also opening up to the use of new tools to boost their sales. By continuing to read this article, you can get ideas on the uses of WhatsApp in call centers and the benefits derived from the creation of a new sales strategy.

What is WhatsApp and how does it integrate with APIs?
WhatsApp is a cross-platform instant messaging application, available chinese thailand data for mobile and desktop devices that allows users to send text messages, voice messages, images, videos and documents, as well as make voice and video calls over an Internet connection. The widespread use of the application has led companies to approach this tool to communicate with their customers. Statistics speak of a message opening rate on WhatsApp that can reach 98% (compared to 20% of the email opening rate and 0.1% of SMS).

This is also why the WhatsApp API system was born , a feature offered by WhatsApp Business that allows companies to integrate the WhatsApp platform into their customer management systems. In fact, WhatsApp APIs can be integrated with the company's existing CRM (Customer Relationship Management) systems, allowing centralized management of customer interactions on WhatsApp along with other communication channels.