Imagine building a house, you certainly won't start from the roof. First you will choose the right land , the buildable one on which you are sure that your house is safe despite natural disasters and bad weather. Then, you will move on to the foundations which, for their functionality to receive the load of the entire structure and transmit them to the ground, it is necessary that these are made in such a way as to be as rigid and durable as possible over time.
Above the foundations will be placed the pillars , which represent loan data the load-bearing structure and only then, after having built the skeleton of the house , will you position the roof… The process of building your business’s marketing is comparable to building a house. You must first: – identify the market which is a specific niche of products or services that meet the demand of a specific audience.
(ground) – choose the target, that is, the audience of people who have a certain need to satisfy , money to spend and the willingness to spend it. (foundations) – find the word with which to position yourself in the mind of the consumer. To make sure that you precede your competitors in the minds of customers you will have to have a good differentiating idea. (pillars) – decide your identified brand.
What's the point of marketing if you don't measure the contacts?
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