“By watching a live video vertically on my smartphone in full screen,

[Shishirgano9]

In times of confinement, 76% of Internet users consume content from their smartphone, according to a Hootsuite & We Are Social study . Adapting media formats to mobile-first usage is therefore essential.

I am in the same relationship as the one I can have with a person with whom I am chatting on video,” says Edouard Braud.

The interactive live

Interactive live is the ideal lockdown format for line database getting closer to your audience. During a live broadcast, journalists encourage interactions with Internet users. Agathe Lecaron, Marie Perarnau and Benjamin Muller from “La Maison des maternelles” (France 5) offer to answer parents' questions on Facebook Live and invite them to participate directly on video, several times a week.



"The content that works best is that which has this dimension of exchange between the transmitter and the receiver" comments Edouard Braud.

And for good reason, the reach of content on Facebook Live is directly linked to the quantity of interactions generated.

The video selfie

Particularly suited to this pandemic period, the video selfie offers many possibilities while saving resources, whether financial or human. To be consumed with or without a filter (but without forgetting the mask), it allows TV journalists going into the field to continue working.