IT giants have developed the IndexNow protocol for automatically submitting new and updated website pages for indexing, which is especially relevant for online stores (and how we, SEO specialists, have been waiting for this!)
Now, when a new product appears on the website of an online store, it does not mean that Yandex will immediately find out about it. If it is not in Yandex, it means that it is not found and not bought. Standard information for search engines via an XML sitemap is, to put it mildly, ineffective – indexing can take from several days to several weeks. The product is in the warehouse, but it is not in Yandex, hence the downtime, losses, lost profits and bewilderment “Why aren’t they buying?!”
And, as they say: “The first thing is the last” or “Time is money”, so we implement the technology in our websites and earn more. It is not difficult to get such a competitive advantage – it is enough to program brazil mobile database information about all new and updated product pages, categories and other pages via the IndexNow protocol.
Just imagine, you have a new collection or delivery, you posted the product on the website at 14:00, and at 14:01 Yandex already knows about it. Or another example: you want to increase sales by holding a promotion or sale. You made discounts on a number of items – and in a moment Yandex already knows about it.
Cool? I think it is!
Yandex came up with this together with Microsoft. Why with Microsoft is a mystery. MS actually has its own search engine Bing, which few people know about and even fewer use. Perhaps this is the answer to why Yandex created the protocol together with Microsoft, and not with its competitor Google))
By the way, if you do not have an online store, but a news site, blog, multi-page landing page or something else, then this solution for speeding up indexing will also suit you.