Google updates its customer comparison policies

[samiaseo222]

Google has sent out a notice to advertisers about changes to its Customer Match policy that will go into effect on January 13, 2025. The policy will be stricter, particularly around how advertisers collect and manage first -party data . Customer Match allows brands to target users based on customer lists, a key feature for personalized advertising campaigns. Customer Match allows advertisers to use their first-party data to reach people across a wide variety of campaign types, making it one of the most valuable features available to brands. The new policy change introduces new standards designed to protect the user experience.

Google updates crawl budget documentation
Google recently updated its crawl budget lithuania mobile database documentation and added a new best practice regarding links. According to this update, all links on your page should be present on both the mobile and desktop versions . If the mobile version contains fewer links than the desktop version, this can lead to slower discovery of new pages , since Googlebot most often indexes pages using a mobile browser.

What's changed: Google has added a new point to this section of the crawl budget documentation page:

"If your site uses separate HTML for mobile and desktop versions, provide the same set of links on the mobile version as on the desktop version. If it's not possible to provide the same set of links on the mobile version, make sure they are included in your sitemap file. Google only indexes the mobile version of your site, and limiting the links displayed on it can slow down the discovery of new pages."