Chain partners
The installer and end customer must also emphasise the importance of this (necessary) change. Only when all parties believe in this and steer towards it, will this fully come to the fore, including the so-called laggards (the traditional group of consumers who are the last to switch). So we are actually talking about generation, storage and use on the one hand and about parties such as the government, installers, (other) market parties, banks and consumers on the other. This applies to both the market for owner-occupied and rental homes, although the latter has a different dynamic (largely outside the scope of this article). The industry with the energy covenant led by Nijpels, aims for a saving of 100PJ in 2020. To put this into perspective: 1PJ is what 15,000 households consume per year in gas and electricity. That is therefore a considerable step.
But more steps are needed, especially if other countries withdraw from the Paris Climate Agreement. With industry and consumers, you have to make the transition and make that
You are at the top of a great organization. You have survived the first growing pains and together with your team you have already celebrated many successes. You know the lows and highs of your own company like no other. Now you want to continue. Grow, scale up and improve. But how do you do that: grow? And what role do marketing and sales play in your growth ambitions?
As an entrepreneur, there is of course nothing high school senior mailing list more beautiful than a flourishing company. It is like a child who suddenly learns to stand on his own two feet. But the life cycle of most companies is unfortunately not characterized by continuous growth. It is rather a curve with ups and downs, where periods of growth alternate with stagnation or even decline.
To ensure that the course of your organization does look like a tighter and upward line, efficient lead generation is essential. Good lead generation, or the recruitment of new interested parties in your product or service, ensures a continuous supply of new customers. To boost your lead generation, I have a number of tips. These are four essential steps to get the most out of your marketing and sales department and thus continue that beautiful course!
1. Involve your customer-facing employees in your business strategy
Many companies have a habit of discussing their business strategy behind closed doors and in small groups. Logically, you only entrust the responsibility for your organization to the smartest and most experienced people. But who has the most contact with the customer? Exactly, the staff on the floor. It is therefore good to involve middle management and employees who deal with the customer a lot in the business planning.