)also, Don’t Take The Stats As Gospel In Developing Your Facebook Video Program. Keep An Eye On How Your Audience Members Respond, How They Consume Videos, And What They Expect From You. And Look To Your Industry Competitors To See What They’re Doing And How Well It Works. (Competitor Engagement On Facebook Is Easy To Assess Since Reactions, “likes,” And Comments Are Shown Publicly.)handpicked Related Content:should Engagement Really Matter To Marketers Anymore? Fixes For Your Engagement Measurement Mistakestip : Focus On The First Secondsthough These Facebook-provided Stats Are A Few Years Old, They Still Resonate Today.
Almost Two-thirds Of People Who Watch Three Seconds Of taiwan telephone Video Will Stick Around Until At Least The -second Mark. And % Of The First Three-second Viewers Will Watch For Seconds.you Must Catch Your Users’ Attention In Three Seconds Or You’ll Lose Them. Keep The Script And Design The Video.capture #facebook Video Viewers’ Attention In Seconds Or You’ve Lost Them, Says @lozanteo Via @cmicontent.share On Xhandpicked Related Content: Secrets To Writing Better Video And Audio Scripts [examples]bottom Lineit Is Imperative To Include Video In Your Facebook Content Marketing Strategy.
Based On Facebook’s Guidance And Third-party Research, You Should Consider The More Effective Practices To Elicit Higher Engagement: Live Videos, Run Length Longer Than Minutes, Vertical Over Landscape Formats, Longer Descriptions.handpicked Related Content:video Marketing Strategy: What Marketers Need To Knowhow To Create A Strategic Social Media Plan [template]grow Your Social Skills And Much More This October At Content Marketing World. Check Out The Robust Agenda And Register Today.cover Image By Joseph Kalinowski/content Marketing Instituteteodora Lozanteodora Lozanteodora Lozan Is A Content Writer And Saas Marketer For Socialinsider, A Social Media Analytics Tool With A Strong Focus On Benchmarking.