129. Transactional searches

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For transactional searches (product and price searches, for example), Google prioritizes results that lead to a purchase, rather than informational pages.

130. Local searches
Local searches trigger the Local Pack in the SERP, which is a box with the top three geolocated results.

In these searches, Google prioritizes businesses that portugal phone number list are registered with Google My Business , rather than the list of websites that appear only after the local pack.

To rank these businesses, Google uses three local SEO-specific ranking factors:

relevance of the company to the keyword entered by the user;
proximity of the business in relation to the user or location term used in the search;
positioning, reputation and popularity of the business in the online and offline world.
131. SafeSearch
SafeSearch is a Google search function that filters results with explicit content. If the user activates this function, the ranking is affected, as certain pages are removed from the list.

132. YMYL Sites
YMYL (Your Money Your Life) websites contain sensitive content that may affect people's health, safety or finances.

They are typically found in the medical, legal, or financial fields. For this type of content, Google has stricter ranking criteria, which are set out in the Quality Rater Guidelines document.