We often fool ourselves into thinking that we have already understood something that, in reality, has a subtle secret that can be the difference between failure and success.
That's why it's very important for you to understand that the Marketing Funnel is not the same as the Sales Funnel. How? Did you think they were the same?
Well, that's not the case. They are processes that, although armenia email list 105644 contact leads they are closely related and interact with each other, have different logics: one funnel is from the Marketing team and is used to generate leads and the other is from the sales team and is used to close sales.
So let's get to the point: marketing and sales funnels, these two concepts are similar but have substantial differences.
Three points in common
1. Recruitment
The recruitment process is done from the general to the particular. It is, let's say, an idea that comes from common sense.
We know that there are user flows circulating through the cloud and that they are, in some way, predictable. Where these flows pass, we will place our funnels to attract visitors.
The shape of the funnel is determined by the content, from the top to the bottom . As the content becomes more specific, fewer people continue in the process. Only those who are really interested in and/or need your service or product remain.
2. The point of view
Selling is about understanding points of view. For reasons I cannot explain, there is a tendency to value things that are not so important.