Landing pages for PPC campaigns

[samiaseo222]

One of the points of connection between PPC and SEO is landing pages built specifically for PPC campaigns. Creating alternative PPC landing pages is a great way to optimize pages for conversions – and not necessarily for search. Landing pages for PPC often have very little text.

PPC campaigns may require pages with a greater emphasis on branding or creative headlines, which means less text, more graphics and clear calls to action. And since SEO page performance is hungary phone number data really picky about titles, keywords, content length and more, dedicated landing pages for PPC campaigns are a clear choice.

Can PPC-optimized pages hurt SEO efforts?
The short answer is yes. Every page that is indexed in search should be optimized for search . Creating PPC pages without considering their impact on SEO can hurt organic performance in two ways:

Cannibalization: If there is a PPC version of a page to an existing SEO page, the PPC landing page can potentially compromise the performance of its SEO counterpart.

Pages with “weak” content: Creating PPC landing pages with minimal content and low word counts can impact your website’s overall performance, especially in light of Google’s content updates. At a time when Google prioritizes content that is rich in value and relevant to user queries, pages with a lack of content can struggle.