Most brands hide their reviews on individual product pages. But why make potential customers click through multiple pages to see how good your products are?
By displaying reviews on your website, you're creating multiple touchpoints that build trust at every stage of the buyer's journey.
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Here's how to strategically place reviews throughout your website:
Add star ratings to product listings on category pages.
Display aggregated ratings in the header or footer of your website.
Include review snippets in your email marketing campaigns .
Include reviews in ads and social media posts.
Add rich snippets to your search results to display reviews directly on Google.
Highlight top-rated products on your homepage.
Include ratings in comparison tables if you offer multiple product levels.
Chisos, a manufacturer of premium cowboy boots, demonstrates this perfectly on this collections page .