Find out the advantages of implementing the use of Instagram in your electoral marketing strategy.
The use of social media is on the rise, and this is no different with Instagram. The app is having a great time, and so we are going to tell you why you should include it in your electoral campaign strategy, as well as give you some tips to help you with this task. Let's go!
Numbers
Instagram is growing, increasingly reaffirming itself as a good media for electoral campaign strategies. It has one of the largest audiences on the internet, with over 700 million users . Brazil is the 2nd largest user on this network, with 45 million profiles, behind only the USA.
Options
There are a few ways to offer content on Instagram. Let’s see what they are.
Images: can be photos or graphic pieces in square or rectangular format;
Videos: must be up to 60 seconds long, with or belarus mobile database without the option to use audio;
Carousel: set of images in the same post;
Instastories: short videos that stay on the platform for 24 hours. Option for longer live broadcasts.
Paid campaigns: ads that appear on the timeline of users that fit the previously determined audience.
Filters
The platform itself offers the possibility of transforming images and videos. Through various filters and technical adjustments such as light and contrast, you can make changes to your content. Just be careful not to overdo it, clean content is more interesting!
Paid campaigns
Paid advertising on social media and boosting pages and publications, as well as the use of websites, emails, blogs and instant messaging apps, was authorized in 2017! Partnerships with digital influencers, a very common practice in the traditional market, are not permitted.