Include the guarantor's credentials and accomplishments.
Use quotes that fit your value proposition.
Create specific case studies around support.
Make sure the guarantor's experience matches the interests of your target market.
Messages must be authentic to maintain credibility.
CapitalPad, an investment deal discovery platform, shows how it’s done on their passive investing landing page . They’ve created an eye-catching banner with an endorsement from a well-known investment expert.
The design immediately catches the eye, while the expert's title hong kong mailing database instantly adds credibility. What makes it especially effective is the way the quote directly addresses potential investors' pain points, making it both impressive and relatable.
capitalpad
Source: capitalpad.com
Remember: It’s not just about having a big name associated with your brand. It’s about displaying that endorsement in a way that resonates with your audience and supports your core message. If done right, it can transform skeptical visitors into confident customers.
Give your critics a voice
Written reviews are great, but video testimonials are in a league of their own.
There’s something powerful about seeing real customers share their experiences in front of a camera. That’s why customer-created testimonial videos get 85% more views than polished branded content. You can’t fake the genuine enthusiasm of someone who’s genuinely thrilled with your product.
Here's how to create compelling testimonial videos:
Keep them short and focused (1-2 minutes maximum).
Ask clients to share their stories naturally, not from a script.
Ask for specific details about your experience with the product.
Encourage them to mention their initial skepticism.
Include a mix of emotional impact and concrete results.