Although large companies use platform methods to control super portals, the established market structure has not changed much, so the competition later is like the heroes fighting for hegemony in "Romance of the Three Kingdoms". All parties can only change various strategies to gain more market share. When the market share is segmented to a certain extent, many homogeneous products will appear. Just like in the e-commerce industry, you can download different applications at the same time from 10 years to 15 years. In this case, the focus of competition will gradually shift from controlling the entrance to the product itself, and then from the quality of the product to the service, and finally evolve into a "user-centric" competition strategy.
Do you know how many entrances You should luxembourg mobile numbers have heard of the term fission (ii) in the end-user scenario. You invite me and I invite you to share and cut a knife. Invisibly, everyone participates and the network effect is rapidly amplified. In this way, products or activities can achieve rapid growth and diffusion at a very low cost. With the popularity and success of "fission" in the market, many companies have set up related positions such as: Chief Technology Growth Officer, Fission Marketing Manager, User Growth Expert, etc.
So their core points to one thing: product diversion. Simply put, use one product to help another product increase exposure and guide users to use or understand new product features. But do you know? Product forms often have two types of relationships, namely "father-son relationship" or "brother relationship". What is a father-son relationship? As the name suggests, father and son. There are many companies on the market with a large user base, and they are thinking about how to increase the exposure of their new products; for example: adding a "silhouette" entrance to Douyin and adding a "video number" entrance to WeChat.