This video was n’t originally intended as a viral marketing tool , but because it conveyed a powerful message, it resonated with a huge audience. That worked out well for the creators. So make sure your content resonates and is easy to share, and who knows, it might catch on.
Make sure your content touches or inspires people.
Your product going viral
In addition, your product itself can also go viral. One of the first examples of this is hotmail . At the bottom of every email that was sent from a hotmail account, 'Get your free e-mail at hotmail.com' was automatically placed. The link took users to a site where people could create their own hotmail. Within half a year, they had over a million users. This type of growth hack was subsequently applied more successfully. 'Sent from my iPhone' probably sounds familiar to you. Also think of Dropbox, where you could earn free extra storage space by inviting friends. What few people know is that this idea actually originated from Paypal. Paypal even offered their users money to attract other users. An expensive joke you might say, but in their case cheaper than traditional marketing or sales. For them it was a matter of looking at the customer lifetime value and calculating how much money you can offer someone per referral.
3. Remarketing
Growth hacking is of course about growth, but make no mistake: it is not just about attracting more customers, as with traditional marketing. Your growth must be sustainable and yield something. In other words: you must attract people, encourage them to convert and retain them. These people should preferably attract even more people for you. Every step in this process lends itself to analysis and optimization. People who have previously dropped out are often easier to convince than people who have not yet been in contact with you. For example, many web shops send an email with a discount code to customers hong kong business mailing list who leave a full shopping cart or show targeted advertisements on other websites to customers who do visit the site but do not buy anything.
Offline remarketing also helps
Offline, there are also plenty of these types of growth hacks. For example, invite people who have taken the trouble to register with you to an event. Give someone who has been a customer for a long time a call. Try to find that group with a flyer or coupon. Even if you do not win someone back that way, this can provide valuable insights.
The importance of retention
Since growth hacking is all about exponential growth, it pays to pay a lot of attention to retention. Every customer can cause a chain reaction by bringing in new customers. Since existing leads are easier to convert, it is wise to focus your arrows on this as well to get the snowball rolling.
Start now!
Unlike traditional marketing, growth hacking is not separate from product development. Growth hacking starts where innovation begins. At every step, you try to find out what people think of your product or service and how you can best appeal to these people and persuade them to use your product or service.