Video distribution is used to generate more reach outside of social media channels, such as Facebook. Think of sending your video via email to your mailing list or 'embedding' your video in an article or in a press release.
By providing journalists with video content to add to their article, you are providing them with rich media content and a relevant backlink to your site at the same time.
Video marketing tipTip. The embed code in your video works as a backlink. Make sure it points to your own website. Therefore, encourage embedding your video content, instead of sharing your video link.
If you are sending your video via email, you can include the actual video within the body of the email. This is not the same as adding a link to your video, but rather adding the embed code of the video so that the video plays within the email itself. Sending such an email ensures that the recipient can play the video without having to go to an external page, which greatly increases the chance of playback.
video in email for video marketingIf your email client (such as Gmail) cannot play the video within the email, a fallback image will be used. Therefore, make sure that your video thumbnail looks good and encourages the viewer to click. The thumbnail below is a good example.
Example of good thumbnail video marketingIf you want to distribute your video effectively, you can place it on various websites that allow adding an embedded link. This offers additional benefits for your video SEO and provides a video backlink. If you use an external video hosting platform, this offers the best success rate. Do you use YouTube? This also has advantages, but the SEO power, or link juice , you give away to YouTube instead of your own site.
Avoid adding video links in the comment section of blogs or articles. Search engines like Google often mark URLs in the comment section of the site as spam and that will not help your ranking. However, you can use sites like Quora to embed your video if relevant.
Getting Started
As you can see, video marketing is much hong kong email list more than just producing video content. You now also understand the difference between a video marketer and a full stack video marketer
Camjos, video and film makers have a specific task. That is to make your video in a way that your target group needs. If you want your video maker to do this too, it is good to ask this in advance and discuss possible possibilities. Do not assume that this is already included in their service package. This way you avoid disappointments.
Reaching viewers for your video is something completely different. It is best to go to a full stack video marketer for the entire cycle or just the marketing part.
It's not about big budgets
The entire video marketing cycle shows that there is a lot to do both before and after. That is not a bad thing, as long as you know what to do. Whether you produce your videos yourself with your smartphone or have it done by a professional, you still have to go through all the steps to have a chance of success.
It’s not about big budgets. You don’t have to throw a ton of money at videos to run a successful video marketing campaign. Now that you know what video marketing really is, you can do everything described above yourself, without any extra budge.