Make your prospects and clients feel like winners

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Who doesn't like to win?

Feelings are our primary internal guides to decision making: they guide our intuitions and shape our hypotheses, telling us right from wrong and good from bad, all without requiring much, if any, thinking – that is, they are reflexive. Often, when we “feel” something is wrong, we can’t even pinpoint the exact reason, but it certainly changes taiwanese phone number format how we respond to the situation. A bad feeling associated with confidence or trust is the sum of our past experiences surfacing in our subconscious and telling us to tread carefully because something is wrong at that very moment. Our feelings explain why some websites can motivate us to part with phone numbers and credit card information, while others receive the standarand “999-999-9999.” It's no surprise, then, that the feeling created by a brand, company, marketing resource, or salesperson can have a significant impact on whether or not a sale occurs.

While it is true that feelings have always played a role in how people make purchasing decisions, the extent to which sales perspectives now allow the organizations they are considering buying from to be involved in the decision-making process and directly influence how they feel has changed radically. Changed so much so that old sales and marketing methods are quickly giving way to radically new, more experimental methods. We plan to explore these changes, their causes, and how you can use them and other behavioral patterns in more depth over the next few days to help you optimize your sales and marketing transformation. Until then, happy selling!