Do you have this query parameter? Then in Analytics go to Admin > View Settings (column: View) > Site Search Tracking > Then fill in the parameter (in the above case it is “q”).
Nowadays, more and more websites have a chat function. This way you can help visitors directly with their questions. In addition, it often works conversion-increasing because you can remove doubts and also send visitors directly to a suitable product or service.
The chat is also an excellent tool to find out hospital email address list more about what the visitor really wants to know. For example, you can see from which page the chat is activated. Do you see patterns here? Then there is a good chance that this page deserves a little more attention during an optimization round. It also helps to look back in the chat history and translate the questions into answers on the page in question.
Measuring Chat Data in Analytics
This is a bit trickier because most chat functions are run through a third party. You don’t have full control over the code. Most companies that offer a chat function have a standard integration for Google Analytics. This manual can usually be found in the… yes: FAQ!
Learning from customer service
Just like the chat function, the good old customer service is a good tool to gauge what the visitor wants to know. Because many questions are answered by phone, it is a good idea to agree with the customer service employees to put a check mark next to a question as soon as it comes up again. After a while you will get a nice overview of questions that are often asked. You can then add these to the FAQ and communicate on the pages that fit best here.