The LinkedIn Ads Funnel consists of 2 phases:
Consideration – the tool of the funnel
Sales funnel
This is followed by a third phase, Conversions, at the bottom of the funnel. Where prospects become customers. Most companies that advertise on LinkedIn offer services ranging from $5,000 to $500,000. As a result, most sales will occur outside of LinkedIn.
Many marketers start using LinkedIn Ads, but quickly give up. This is because they see the cost per buy bulk sms service lead rise. Because they are using the wrong strategy, the cost per lead skyrockets. This makes advertising via LinkedIn unattractive – while it can be much cheaper, if you know how it works.
The problem is often the following: people pitch a demo or appointment to a completely 'cold' target group. Most people are not ready to schedule a conversation or demo after seeing just one ad. This means that many ads are needed to generate a lead.