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Comments
When analyzing engagement metrics, comments are an important indicator of how much time your followers spend with your content. Additionally, comments are a great way for customers to tell you about themselves or their interests, which can be valuable information for developing a product, improving customer service, or tailoring your content to better engage with them.

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Impressions
This metric shows how many people your post was shown to. It doesn’t always mean they interacted with, read, or viewed the post, but they had the opportunity to do so. Some social media channels call this metric “reach” rather than “impressions.”

While this metric helps you understand what social media algorithms think of your content, since higher impressions and reach indicate that the social media platform thinks your content is relevant to your armenia phone number list audience, it doesn’t always tell the whole story. So don’t rely solely on impressions and reach.

Video views
Producing video content takes a lot of time. You want to know that these videos are resonating with your audience. A good place to start is by looking at your video views. While views don’t tell you how engaged they are with the content, they do tell you whether people find your videos interesting enough to stick around.

Additionally, you will learn how widely your video content is being viewed. When combined with other metrics, this can be a good indicator of how well your content is resonating with your target audience. Other metrics to combine with video views include how long customers watch the video, likes, and shares.

Reviews
Getting reviews on Facebook is very important. This social proof tells future customers that you are trustworthy and care about your customers. While this can potentially get you some negative reviews, it also demonstrates the authenticity of your reviews. So don’t try to avoid honest reviews entirely.