12 ways to stand behind your commitment to sustainability as a small business.

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Sustainability has become a crucial business value. It doesn’t matter the size of your organization. Small businesses, just like large corporations, can make a significant impact by adopting sustainable practices and embracing environmentally conscious values.

According to the Capgemini Research Institute, 79% of consumers select products and services based on their environmental impact. Likewise, 73% of global consumers are willing to change their consumption elemarketing data habits to reduce their impact on the environment. Both of these statistics indicate the growth of sustainability — it’s not a trend anymore. It’s a consumer need that should be integrated into your business model.

Companies can demonstrate their commitment to sustainability through various green initiatives. By making these commitments public, you can also improve your reputation, increase customer loyalty, and gain a competitive edge. Although discussing sustainable initiatives is all well and good, the trick is to dedicate yourself to them. So let’s take a look at what steps you need to take to ensure you fully commit to sustainability.