Don't confuse landing pages with blog articles

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Landing pages always have a specific goal in mind; they want visitors to take a specific action. It can be tempting to add more content about upcoming events or your company's latest news, but this can distract from your main goal - converting as many visitors as possible.

Don't "sneak in" wordy editorial content or educational content that would be much better suited to a blog. Landing pages should be brief; a headline, a subheading, a relevant value proposition, a short list and, of course, the CTA is enough.

Of course, sometimes the text on a landing page is a japan city name list little longer - for example, if you want to provide experts with detailed information about a conference in advance. The appropriate text length always depends on the purpose of your landing page and your target audience.

Fully optimize your landing pages for mobile devices
Mobile optimization ensures that everyone has the same experience regardless of device or screen size. This means your target audience can easily access and use your website on all devices, including smartphones, smartwatches, tablets and desktop computers.

Your landing pages should also be optimized for the shortest possible loading time and have a reader-friendly and clear design that makes navigation easier. Google's SEO algorithms now also take the user-friendliness of pages into account - another reason why your website should be optimized for mobile devices.

Send a short confirmation
Don't leave your new leads in the dark about whether you've received their request or what to expect next. After someone fills out the form on your landing page, you should display a short message at the top of the page and then confirm via email. Again, keep it brief, e.g.: "Thank you for signing up! You will receive a confirmation email shortly."