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what is social media prospecting?
Social media prospecting is when sellers use social media networks — like linkedin, facebook, instagram, tiktok, and x — to build relationships with prospects. Sellers can use it to research, identify, and connect with these potential customers.
searching linkedin for the top chief information officers (cios) at healthcare companies to add to your prospecting list.
Commenting on a facebook thread about a cio’s recent promotion to show support.
Re-posting a company’s new product launch announcement with your audience and adding your own industry insights.
Although things tend to move quickly on social media, prospecting involves afghanistan phone number list thinking long-term. It’s not about hard-selling on first contact. Instead, sellers who use this method build multiple social touchpoints over time to foster relationships with prospects before pitching to them.
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why is social media prospecting important?
Linkedin found that businesses that prioritize social selling are 51% more likely to reach their sales quota. It’s a modern approach to prospecting that gives you another way to bring in customers while hitting critical sales targets.