1. Brand transparency is important to consumers
Consumers consider brand transparency to be very important in their purchasing decision process, so establishing brand transparency can directly impact your CRO. Research shows that 86% of country wise email marketing list US consumers say transparency from businesses is more important than ever. Consumers can place a high value on open interactions with brands – making brand transparency a priority for you to gain the trust and loyalty of your target market. When consumers demand brand transparency, they are focusing on how a business represents itself through its brand. Consumers want a brand that is open, honest, and easy to communicate and relate to with internal and external stakeholders.
2. Brand transparency through social media can have a positive impact on your CRO
Communication is social media and building brand loyalty. Social media is an open forum that provides transparency to all users, including businesses. Therefore, it makes sense to use social media as a way to grow your CRO, especially when it comes to brand transparency.