Start before you even greet the client

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Your body language will help you build a relationship with your client right from the start, put them at ease, and gain their trust.

To achieve this, your nonverbal communication needs to country email list be right from the moment they see you. When you arrive at the reception to greet a client, you should appear confident, but not arrogant. They should sense openness and uniqueness.

Let's take a look at simple (but not always easy) ways to improve your body language.



Your expression will reveal even what should have remained a secret



1. Your expression may reveal what should have remained a secret


Smile
It's easy to say, but harder to do. Even if you're having a bad day (we all have them sometimes), a gentle smile that moves not only the corners of your mouth but also your eyes will show your customer that you care about them and are looking forward to their visit.


Don't avoid eye contact.
How many times have you stood at a crowded bar and felt invisible? Bartenders seem to avoid looking at you or look elsewhere—avoiding eye contact because it's the easiest way to say, without words, "I'm too busy to pay attention to you."

Maintaining natural eye contact shows respect and interest in what your client is saying. This is especially important during initial consultations, when you are building a rapport with the client. This is when the client confides in you, talks about their aesthetic concerns, and places trust in you.

What amount of eye contact is ideal?

Body language experts recommend maintaining about 60-75% eye contact during the initial consultation. ( Source ). Anything less than that can make you seem uninterested in the client. If you stare at them for too long, it will come across as staring and make them nervous.



How to impress clients with body language? Show clients that you care.



2. Show clients that you care
As a beauty professional, you understand the importance of listening to your customers. However, you also need to show them that you are actively listening.

You can show that you are listening to them and that you are interested in them by:

tilt your head to one side,
you will nod,
You lean towards your client.
These nonverbal signals will reassure your customer that you are paying attention and listening, especially during consultations.

Avoid negative signals, such as turning away from the client or putting your hands in your pockets - both can signal disinterest, dislike, or lack of respect.

PRO TIP : To encourage your customer to talk and show your interest, remember to nod your head – three quick nods in a row is ideal.

You can learn more about how to communicate with clients in the article Communication tips for better results.



Body signals that symbolize: "I am an expert"



3. Signals that symbolize: I am an expert
The last thing you want to convey through your nonverbal communication during a first meeting or with a difficult client is that you are feeling intimidated or nervous. On the contrary, customers need to perceive you as a skilled expert with plenty of experience.

Slouching, shifting from foot to foot, or lowering your chin can give off a sense of disinterest. Constantly fiddling with your hair, jewelry, or biting your nails can give away your nervousness.

If you want to appear confident, just:

to be straight, not slouched,
keep your head up,
relax your shoulders,
distribute your weight on both feet.


Body language - hands and feet reveal true feelings