SMS Marketing is in one of its best moments.

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You know what the term SEO means, right? Unless you're completely new to the world of online advertising, you'll be well aware of what it entails.

Search engine optimization refers to the use of various techniques, including choosing the best keywords, to ensure that your website appears in the search engines of major browsers much more visible than your competition . Why work on it?

More than 90% of clicks on Google stay on the first page of results. And 30% of those clicks go directly to the first result on the page . The data shows the importance of SEO to position yourself among the first results of search engines.

Among the different types of online advertising, improving SEO positioning is something you can achieve yourself without having to pay . In fact, there are several techniques, such as natural link building, that will allow you to climb to the top positions to be more visible.

Since the beginning of digital marketing, getting SEO links is one of the practices that has always been sought. It is essential for any strategy. In addition to providing value and increasing traffic to your website, it will improve your positioning and you will gain notoriety.

Getting SEO links depends, to a large extent, on whether your website is considered valuable to other users. Therefore, the first step to achieving good positioning is working from within: the content of the website itself. Afterwards, you can use various tools to optimize the results.

2.- Banners
types of online advertising: Banners

Banners are one of the oldest types of online advertising. Although the behavior of many users has led to the so-called “ banner blindness ,” this piece of advertising has managed to survive in many forms and designs . And that is because it is a great help in gaining visibility.

Banners are spaces placed in different strategic places within a web page. In this way, creativity makes the user go to the website or landing page of the brand being advertised.

There are different formats to make them more or less striking. However, for a banner to achieve the expected effect it must penetrate the minds of consumers, and to do so it must be creative. Personalization or publication at the right time, among others, are fundamental aspects for them to be effective.

3.- Video advertising
types of online advertising . video

The types of online advertising that refer to the world of video are some of the most powerful. Video advertising does not only include those that we can find on platforms such as YouTube or Vimeo, but it covers much more.

Video can be included in almost any type of advertising. That is, we can find video banners, emails with videos or inclusions of videos in social networks. Each one with its respective metrics.

Although until recently YouTube was the main source for this format, more and more platforms are appearing that live by and for video. In addition, in 2017, video will be the king of content and its power means that in recent times it is being used for almost everything. Its main advantages are:

It has a great power of attraction : It manages to capture attention better.
It brings dynamism to the messages being broadcast.
Ads that use online video help increase conversions.
It is more accessible. The language of the video is easy to understand.
Increase engagement on different social networks.
It helps you to more accurately capture the content that you can also share in text format.
4.- Ads on social networks
types of online advertising : Instagram

Social media has long been the preferred place to develop different advertising techniques. In fact, the main networks already have tools that allow you to create ads from the same platforms.

One of the reasons social media is becoming more and more popular is that it allows consumers and brands to interact on a closer level. With Facebook, Twitter, Snapchat, Instagram or LinkedIn, brands have the opportunity to learn more and more about their consumers and offer content based on their tastes . As well as improve what they see is not working.

While Facebook is currently the preferred choice for most brands when it comes to social media advertising, developments on other platforms are changing the way we market.

Not to mention that social media is the perfect setting for one of the most popular types of online advertising: campaigns developed with influencers.

5.- Email Marketing
types of online advertising: email marketing

Thanks to a good analysis of the database, email marketing campaigns are one of the most powerful and widely used types of online advertising.

Once you have segmented your database, the possibilities of this format go beyond what you imagine. As your database grows, you will be able to divide it by variables and create campaigns targeted at each segment.

Email marketing is one of the types of advertising that will help you send personalized messages to your consumers. And one of the most effective digital advertising channels that will help you reach your audience at the algeria whatsapp phone numbers right time. In fact, it is one of the most effective digital advertising channels.

6.- Mobile advertising
types of online advertising : SMS

Mobile ads are increasingly used due to the impact they cause and the high opening rates. In addition to the mobile ad campaigns that are created,

In fact, a good SMS Marketing strategy will allow you to spread your messages further than any other medium. And, in addition, you will be able to analyze the actions of users who work with mobile phones on a daily basis. More than 95% of SMS messages are read within a few minutes of being received.

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To do this, you need to have a mobile marketing platform that helps you extract value and know at all times how your campaigns are working.

7.- Pop Ups
types of online advertising: pop-ups

Pop-ups are used to display a warning to the user . They usually appear when a website is opened, although there are also some that launch pop-ups when certain conditions are met, such as:

When you reach a specific point on the page when you scroll. This can be halfway down the page or, more commonly, when you reach the end.
When leaving a specific page on the website.
8.- Retargeting
Types of online advertising: Retargeting

One of the most popular types of online advertising is that which acts as a second chance, to recover customers who for some reason left your website.

Retargeting is a technique that will help you impact users who have interacted with your brand. The idea is to encourage them to remember your brand in their subsequent web browsing. Thus, by adding cookies to users, you will be able to impact them at the best times.

One of the dilemmas about what to do with cookies lies in the ways in which they can be used. What CRM Retargeting software achieves is to increase your communication on other channels . In fact, one of the benefits of retargeting is that it will help you capture leads and convert them into customers. Although this will happen from the moment the user lands on your landing page.

However, many of these types of online advertising will be impossible to implement without an adequate digital marketing strategy. This will often involve using marketing platforms that focus all your efforts.

The advantage of Email Marketing and Marketing Automation tools like MDirector is that you can create a strategy and work on it together. The client will be the same, but you will reach them through different channels, increasing the possibilities of communication and conversion.