email marketing management tools : Makerbook
Closely related to the previous management tool are the image files. And they are equally important for your strategy. If you do not have your own photo library, keep in mind that you will not be able to use any photo. You must be very sure that the images you share are royalty-free .
But where can you get them? There are several image banks that can offer you what you are looking for, free of charge. In fact, platforms like Makerbook provide you with a multitude of graphics, videos, audios and photographs.
However, if you want to focus on photos rather than graphics, tools like bahamas whatsapp number data Pixabay offer over 780,000 free images that are at your fingertips.
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email marketing management tools : Optimizely
When carrying out an A/B test, it is essential to have a tool that guarantees that the results will be applied to your database automatically. Through these tests, you can offer your clients two versions of the same page, landing page or email. And you can check which one is more successful.
There are some tools on the market for creating A/B tests, such as Optimizely or AB Tasty, which are dedicated solely to working with different comparative tests. However, don't forget that more complete platforms such as MDirector include the possibility of creating A/B tests among their many options.
6.- Create attractive landing pages
Email marketing management tools: MDirector
Creating the perfect landing page is no easy task. Even less so if you don't master design techniques or are not an experienced programmer in creating conversion-optimized landing pages. The main objective of landing pages is to achieve the conversion of visitors into leads.
So, if you want your customers to go to your landing page from one of your email marketing campaigns, make sure it is properly optimized as well.
With the Landing Optimizer tool , you can create landing pages optimized for desktop and mobile, easily, in just a few minutes and without the need for technical knowledge.
7.- Adapt messages to all devices
Google Mobile friendly websites
An email campaign is not fully complete until it is adapted to all devices . Today, most emails are viewed on mobile phones and tablets. Therefore, it is essential to ensure that they will work properly on mobile devices.
To help those responsible for email campaigns, it is necessary to have email marketing management tools that allow you to know how they work on smartphone and tablet screens. One of them is the one made available by Google: Mobile Friendly Websites , which tells you whether your newsletter is optimized or not.
8.- Check that your emails work on any device
Email marketing management tools: Litmus
With the motto “ Never send an email again ”, Litmus is a tool that will give you a preview of your email on the apps and devices you use before it is sent . In this way, it will act as a gatekeeper that will alert you if you send emails without sentences, without links or with images that cannot be viewed on different devices.
This is one of the most interesting email marketing management tools, complementing the previously mentioned Google tool. By checking both on a regular basis, you will ensure that your messages are read on all screens.
9.- A professional shipping platform
Deliverability
One of the important factors when choosing the right email marketing management tools to run effective campaigns is that, in addition to being a professional email marketing software , it is in your language. In addition, it must ensure that your emails will reach your subscribers.
MDirector is a tool that will allow you to communicate with your users in an economical, personalized and segmented way. In fact, you will be able to control all the factors that influence your conversion. And in your own language.
10.- Analyze the results
analysis of results
Measuring is essential for any email marketing campaign manager. If you don't know where you're going, it's difficult to get there. That's why it's essential to have measurement tools that allow you to know if you're doing things the way your clients request.
There are different analytics tools. However, the best way to do this is to use the analytics built into the email marketing platforms , which are the ones that indicate whether subscribers open your emails, click on your links, or make the conversions you need.
For example, MDirector 's analytics tool can guide you in an easy, fast and visual way with intuitive emailing reports in real time. And related to the behavior of landing page visitors. A great advantage to know which elements are the ones that really convert in your digital marketing campaigns.
Email marketing management tools: A/B tests
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