Social-to-store, web-to-store and drive-to-store: what are the differences?

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Reach new prospects : in fact, depending on the levers activated, you will be able to reach new people in your catchment area.
Improve your customer experience : By implementing tools that make travel easier, you create a more pleasant and fluid experience for your customers.
Build customer loyalty : Better customer experience and new services help make your customers more loyal.


Social-to-store, web-to-store and drive-to-store: what are the differences?
If you’re familiar with the term drive-to-store, you bangladesh phone number library may have heard of its “cousins”: social-to-store and web-to-store . While they overlap and complement each other, they are significantly different.

On the other hand, social-to-store only concerns actions carried out on social networks such as Facebook, Instagram, TikTok, LinkedIn etc. to generate traffic in store. And for web-to-store, the objective is the same but the actions are carried out only on a website .

Drive-to-store combines both, but also other levers and platforms: direct marketing, print, navigation applications, etc. Ultimately, they all have the same objective : to attract consumers to your establishments, but they do not use the same tools .



drive to store strategy

2. What tools should you implement for your drive-to-store strategy?
To optimize your drive-to-store strategy , it is necessary to activate different levers and tools. Here is a list of the different tools to explore.



Click & collect
Highly developed since the COVID-19 health crisis, click & collect is a service that allows consumers to buy products online and pick them up later in store. This service improves your customers' experience : there is no waiting time at the checkout and customers have the flexibility to quickly pick up their products.

Click & collect also facilitates additional sales : your customers go to the store and can browse and be attracted by other products.

Below is an example of Fnac's click & collect service, which is very well developed and very successful with its customers. The brand offers a 5% discount when consumers choose this method of withdrawal. Fnac stores have dedicated corners within the establishment with directional signs to facilitate the customer's journey.