Are they in the early stages and don’t know your company yet?

[hoxesi8100@]

Check for consistency of branding, tone and message.
Identify obsolete or redundant content.
Content gap analysis against marketing objectives and competitors.
Recommendations on new content needed.
Editorial guidelines to improve future content, considering the stage the potential customer is in (based on the state of awareness of his needs/desires, knowledge of the brand and/or products and services: awareness, consideration and decision).
How Content Marketing Works
It is important to understand how content marketing works in order to use content rationally, without rushing things, accompanying the reader first to discover his answers and then to the next stage, that of a potential customer interested in the solution you are proposing.

Most of us who surf the web looking for products and services do cash app lead not make a purchase the first time we visit a website or eCommerce. Rightly so.

Here we are, therefore, at the fundamental premise of every Content Strategy : offering the right content at every stage of the sales cycle, from awareness to consideration to purchase. This means defining the “Buyer's Journey” of potential customers, or the online research process before purchasing:

They know who you are and what you do, but have never purchased and are evaluating a solution?
Do they already have clear ideas and are ready to buy but want comparisons and clarifications on prices and other things?
All these evaluations shape the specific content based on keywords that intercept a specific search actively done online.