Christmas gifts and celebrations as marketing actions

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With the arrival of the end-of-year festivities, the famous Christmas gifts/souvenirs start to appear, as well as company celebrations. But the question that remains is: are these really important marketing actions or just a habit that many have adopted and others follow to “not be seen in a bad light”?

End-of-year celebrations: an important internal marketing action
End-of-year parties have become such a common occurrence in companies that their importance as an internal marketing tool (or endomarketing) can be overlooked. The dates for holding them vary greatly, but some companies that are on recess hold them on the last day of work. Others choose to hold them at the beginning of December.

There are also those who don't stop at parties (just on the day), who leave it until the end of December to organize these get-togethers. The way in which it is organized also varies greatly depending on the company.

This is because some choose a special date (usually a weekend) and sometimes even open it up for employees to bring their families. Others have a happy hour after work or even a party, but this is restricted to employees only.

But why not let the date pass by unnoticed? Because oman phone number list organizing an event like this helps to engage employees, as well as being a way to value them. Along with this, it helps to give them a sense of belonging to that place, as they feel honored when they see an event being planned for them.

In this case, it is important to create the Christmas atmosphere, with themed decorations, and of course, along with the party, offer some kind of “treat” to your employee, which could be anything from a Christmas basket, a gift voucher, or even a movie ticket.

The important thing here is to show that the company recognizes the value of its team and that it spares no effort to please its employees. Of course, this will vary according to the income and financial possibilities of each location, but the important thing is that the date does not go unnoticed.

Last but not least: this type of action should not be restricted to Christmas only, but should be planned to take place on celebratory dates throughout the year, as the effect will be even more positive.

How Christmas gifts become valuable marketing actions
Christmas souvenirs are also part of the retail tradition of many companies. They range from those focused on Christmas celebrations to others more geared towards the New Year. This is a valuable marketing opportunity, as it allows you to strengthen ties with your customers.

The benefits of marketing actions aimed at Christmas gifts and souvenirs are many, check out some examples:

Thinking about gifts according to your target audience can bring great results, especially by showing your interest in them. So, observing what would best fit your customers' tastes is essential;
Choosing a good gift or souvenir will make the person who received it use it regularly, not only reinforcing its value to them, but also serving as a way to promote your image to other potential customers.
With this in mind, it's time to get creative! Trying to get out of the ordinary, choosing something that is both effective and stands out from the rest (because it's important to remember that you won't be the only one with this idea) are ways to reinforce your brand in front of your audience.

It is worth remembering this above all: even if you do something simpler (which does not mean it is less creative, it is always worth emphasizing), the most important thing is to offer something. After all, the simple fact of remembering your client is much better than doing nothing.