6 Tips for Implementing Effective Marketing Recruitment

[najmulislam77]

Marketing is essential to the success of any company. However, in order to develop and execute good strategies in this sector, it is necessary to start by making assertive hires. But do you know how to successfully recruit marketing professionals?

If the answer is no, don’t worry. As experts in sales and marketing recruitment and selection, we have developed this article to share valuable tips with you who want to hire the right professionals for your team.

Additionally, you will read about:

The importance of developing strategic R&S;
Why rely on specialists for your recruitment?
So, to find out how to execute assertive marketing recruitment, continue reading until the end!

The importance of developing strategic marketing recruitment
Developing a recruitment and selection finland phone number list strategy is crucial to an organization’s success for several reasons. First, it helps attract high-quality candidates who have the skills and abilities needed to fill a specific marketing position.

Similarly, a well-designed R&S also analyzes the compatibility of applicants with the organizational culture . As a result, there is a reduction in turnover , hiring-related costs, and increased job satisfaction, since employees feel aligned with the company's values ​​and goals.

In addition, we can highlight the increase in productivity . This happens because well-selected employees tend to adapt more quickly and contribute more effectively to the organization.

Finally, other benefits of well-designed strategic marketing recruitment include:

Competitive advantage in the market;
Improving employer brand;
Legal and ethical compliance;
Succession planning for critical positions.
How to Run a Successful Marketing Recruitment
Recruiting is not a simple task, and it can become even more complex when the Human Resources department does not have enough time to dedicate to the selection process. Furthermore, the lack of in-depth knowledge about the skills to be assessed can result in unsuccessful hiring.

With this in mind, we have put together 6 essential tips for carrying out excellent marketing recruitment. Check them out:

1. Define the ideal professional profile
An effective job description goes beyond simply listing the academic background, experience and technical skills required for the position. On the contrary, highlighting those skills that are equally crucial in an employee, such as those related to interpersonal relationships and curiosity, is also essential.

So, one of the most effective techniques for outlining the profile is CHA, which stands for Knowledge, Skills and Attitudes, forming the tripod of competence:

Knowledge: information acquired throughout life, at school, college, in courses or through other people;
Skills: what can be learned and developed in everyday life;
Attitudes: related to an individual's behavior and how they act.
Knowing this, list the three main skills that your professional should have and detail the CHA of each one. This way, you will have a clear profile for marketing recruitment searches.

Finally, the moment of defining the profile is an opportunity for the company to reflect on itself. This process allows it to evaluate how the new employee can act as an agent of change in the organizational climate, promoting a sense of cooperation and well-being among all coworkers.

2. Start actively searching for professionals
When advertising a job vacancy, it is common for a large portion of applications to come from candidates who are looking for a new challenge. Given this context, active search emerges to attract high-performance professionals who are stable in their current positions.

Therefore, to carry out a successful search, following the tips below is essential:

Mapping of participating companies: identify competing companies or companies that operate in the same sales channel or commercial process. Analyzing the professionals in these companies helps you understand the desired profile and calibrate your search, without necessarily trying to recruit them directly;
Job title mapping: Don’t limit yourself to job titles with the exact title of your vacancy. Consider all job titles with similar activities and responsibilities. Ignoring variations can cause you to miss out on good professionals;
Diversify search channels: use multiple recruitment platforms to increase your options, as professionals may be registered in different systems;
Focus on the ideal profile: When actively searching, focus on candidates who meet all your prerequisites. This helps ensure that the requirements are aligned with the market;
Volume of professionals: to compensate for possible drops in the number of interested parties, map 5 to 10 times more professionals than you usually interview. This increases your chances of successful hiring.
3. Use Boolean search on LinkedIn
In marketing recruitment, this is an advanced technique that uses logical elements to improve searches on job search engines and career-focused social networks like LinkedIn. Here are some useful Boolean connectives:

AND
Use it to combine terms and find profiles that contain all the terms specified, such as: “Manager AND Digital Marketing AND Curitiba”.

As a result, the search will only return profiles that include all of these terms.