Since Google was created on September 4, 1998, the algorithm has been constantly updated. Several times a month and even several times a day. This secret algorithm allows the search engine to offer ever more relevant results. However, during the company's 22 years, many specialists have carried out tests to find ranking criteria. Concretely, finding solutions to find yourself in first position on Google. One of the main tips for improving your ranking is to have external links that point to your website. Following this discovery, netlinking was born!
In this article, we will define netlinking and show you quick solutions to implement it on your scale.
Why do netlinking?
Used as the main ranking criterion, the number of external links allows Google to know if your site is interesting or not. Imagine on a human scale, when you talk about a store to a friend, it's because you liked it. Google uses the same logic: if a site talks about another site, it must be attractive.
Of course, the site that offers a link must be consistent with your activity france phone number list You can't imagine getting fitness advice from a web SEO. For example, on a fitness site, we can imagine links from nutrition sites, sports blogs of all kinds or wellness blogs.
For Google we gain credibility when we get links from sites close to our theme. Having new links to your site is therefore a priority to obtain a better ranking and better visibility.
Getting links naturally is always better and less expensive. But when launching a site or to boost your business, it may be necessary to implement a netlinking strategy. This allows you to boost your site, obtain external links and increase your ranking on Google.
Netlinking consists of identifying sites with the right theme and finding a solution to obtain a link to your site.
This strategy takes time but can be essential to improve the natural referencing of your site.
How to succeed in your netlinking?
Have a site with relevant content
If you want your site to be on the first page of Google, you must first offer rich content. To hope to obtain links to the pages of your site, your content must make sense. You are not going to talk about a company that does not have added value. We are always in the same logic for the referencing of a site.
Finding the right sites to get links
The first step to succeeding in your netlinking strategy is to find the right sites on which to get people talking about you. You can use Google to find sites in the right theme, with a simple search by targeted keywords at first. This can allow you to bring out a few sites. Forget the big e-commerce sites or institutional sites that will have no interest in pointing a link to your site.
To further target your search, you can use Boolean operators (definition: tool that consists of combining computer searches in order to explain or specify them), advanced and specific. Heavy words that are actually very easy to use in Google. For example, you can search inurl:blog intext:fitness. Concretely, this search allows you to target URLs that contain the term "blog" with the keyword "fitness" in the content. You easily target a relevant site that can be beneficial for your netlinking strategy.
Finally, you can also opt for footprints. Footprints are words or phrases that are used on different types of sites. For example, most sites using WordPress have on their article pages: "Leave a comment", "Cancel reply" and "Website".
So you can search on Google: intext: "Website" AND intext: "Leave a comment Cancel reply" "fitness". You are therefore looking for WordPress blogs that allow you to leave comments with a link to your site on the theme of fitness.
Choosing the right solution to get a link
Getting a link on an external site is not easy. It is necessary to have quality content and to identify a site with good popularity. Many sites offer link exchanges, which is not always wise. We will explain this later. You can first talk to the webmaster of the targeted site to find out if he might be interested in inserting a link on his site. It is not always necessary to pay because some sites need content. For example, you can get a link in exchange for writing the article that talks about your site.
If you find blogs to comment on, you can also hope to get links. However, bloggers are not fools. It is necessary to leave a relevant and coherent comment in order to see it validated. Note that this type of link takes a long time to obtain and without any guarantee.
You have one last solution, adding an article to a blog for a fee. This very common practice allows you to obtain a quality link on a site in exchange for a certain sum. The webmaster can take care of writing the article.
What does Google say about netlinking?
Google does not tolerate artificial practices aimed at improving natural referencing. More clearly, the links that point to your site must be natural and without bad intentions. Link exchange can therefore be considered by Google as an unnatural strategy to improve SEO. Easy to identify by its robots, you can therefore see your site penalized if you abuse this practice.
In April 2012, Google launched a famous update aimed at penalizing sites abusing this type of practice. The Penguin update penalized many sites that disappeared from the search engine in a few hours. Since 2012, the Penguin update has evolved to become ever more severe. You must then structure your netlinking strategy with method and reflection.
Do you want to improve your SEO and are you considering launching a netlinking campaign? We can carry out your digital strategy to help you gain more visibility on search engines. We find the sites corresponding to your theme by ensuring their quality in order to offer more popularity. Finally, we guarantee you a number of links at the end of the month, so you can follow the number of external links that point to your site. Contact us to find out more and to set up a digital strategy that meets your expectations