Photo for illustration purposes only: @ Freepik In e-commerce, a content marketing strategy refers to the creation and execution of a plan to promote products and brands through text, audio, video, images and data, across multiple communication channels. online and offline . Among the channels you can use to apply a Content Marketing strategy are, for example: Benefits : E-commerce blog , social networks, video channel, webinars , live trading , digital infographics, email marketing, podcasts , messaging apps, and even your online store sales pages; disconnected : programs on traditional radio and television channels, flyers with product and price information, sound car for regional advertising, production of printed newspapers and magazines and book on the history of the company.
These are just a few examples. You can focus on russia phone number list one advertising channel or, if you prefer, on multiple channels. It’s up to you to understand the current situation of your company and, based on that, apply the best Content Marketing strategy. Find out more below! THE BEST CONTENT MARKETING STRATEGY For most businesses, the best content marketing strategy is to start with a single channel.
Nowadays, the best channels are generally online . Therefore, it is recommended to start with an e-commerce blog or a video channel, for example. Let’s say you and your team are more into video production . So, in this case, it’s a good idea to create a YouTube channel. But that’s not all. You need to establish the quantity and weekly size of each video.
These are just a few examples.
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